The perfume was built from an open call. Six hundred people were asked what their country smelled like, and their answers were condensed into one fragrance.
So the film shows the answers, not the perfume. Eight unrelated images, each one a smell you recognise without being told. Three are deliberately unpleasant, because a scent memory that is only ever beautiful reads as a lie.
Speculative work. Not commissioned by or affiliated with the brand.












